Designing Smarter Systems, Scaling Better Products
Jennifer Greenhorn designs better ways of working. With a background in product strategy, service design, and AI-driven innovation, she helps organizations navigate complexity, scale smarter, and create experiences that actually work for people.
As Founder of Lir Studio Ltd., she leads a collective of experts tackling digital transformation, product innovation, and service design. She’s worked as an Executive Leader across fintech, enterprise software, healthcare, retail, and government, leading teams at to build products and services that drive real impact.
Jennifer thrives at the intersection of business, technology, and design, turning strategy into execution with a focus on systems thinking, behavioral insights, and human-centered innovation. .
EDUCATION
Hult International Business School – MBA, Artificial Intelligence & Blockchain (2020 – 2021)
OCAD University – Master’s Studies, Inclusive Design (2016 – 2017)
Emily Carr University of Art and Design – Bachelor of Design (BDes), Communication Design (2006 – 2011)
Simon Fraser University – The Writer’s Studio, Writing Certificate (2024 – 2025)
CERTIFICATOINS
Enterprise Design Thinking Practitioner (IBM, 2019)
Enterprise Design Thinking Co-Creator (IBM, 2020)
Enterprise Design Thinking - Team Essentials for AI (IBM, 2020)
GBA+ Gender-Based Analysis (Government of Canada, 2020)
Advanced Service Design Facilitation (Work•Play•Experience, 2020)
ADA Foundations (Syracuse University, 2024)
AI Business School for Healthcare (Microsoft, 2020)
Digital Accessibility (Microsoft, 2020)
Design in Healthcare: Using Patient Journey Mapping (Delft University of Technology, 2020)
Trauma-Informed Practice (University of British Columbia, 2020)
San'yas Indigenous Cultural Safety Training (Provincial Health Services Authority, 2020)
Health Literacy – Indigenous Perspectives on Health & Well-Being (Cancer Care Ontario, 2020)
First Nations, Inuit & Métis Culture, Colonization, and Determinants of Health (Cancer Care Ontario, 2020)
Introduction to Health Equity (Public Health Ontario, 2020)
Aboriginal History and Political Governance (Cancer Care Ontario, 2020)
Speaking Engagements
SXSW 2021 - Who Should Be The Designer in Equitable Design?
Seattle Interactive 2020- Scaling Service Design
Product BC - Inclusive Design for Product
BC Digital Health Demo Day - Onward Digital, Supports for Diabetic Youth
Product BC Conference 2024 - Year of Reconnection- Human In the Loop AI Innovation
Get in touch.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.