Jennifer Greenhorn has been a leader in product and service design for over a decade. She is currently the Senior Director of Product and Product Design at Bench Accounting. Her previous roles include Director of Service Design and Research at EYDS Canada and Digital Product Strategy for Lush North America.
Jennifer holds an MBA in Technology from Hult, a Bachelor of Design from Emily Carr, and has pursued Master’s Studies in Inclusive Design at OCADU. With 20 years of experience in strategy and design across various industries—News Media, Healthcare, Government, Retail, and Technology—she focuses on creating equitable products and services through inclusive and trauma-informed methods.
Jennifer is passionate about leveraging emerging technologies, including generative AI, to enhance human experiences. Her work has been featured at BC Digital Health Demo Day, the Conference for the International Association of Adolescent Health in Copenhagen, and Forbes. She has also been a featured speaker at the Seattle Interactive Conference, ProductBC, and Brainstation.